Events & Field Marketer

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We’re looking for a scientific artist or an artistic scientist.  Someone who loves coming up with creative new ways to engage customers and partners while staying focused on driving revenue.  You’ll have the freedom to try new things, work closely with Marketing and Sales and engage the largest Human Resource Outsourcing partner network there is.  You’ll be responsible for local and regional events and field marketing including our annual PrismHR Live Customer Event.

Responsibilities:

  • Partner with Sales Leadership to develop territory and account-level marketing plans that drive pipeline generation and meet booking goals

  • Develop creative, tailored programs to drive demand in key accounts and vertical industries with a multi-channel, integrated marketing approach

  • Select, plan and manage participation in regional internal and externally hosted events including our annual PrismHR Live Customer event

  • Provide communication, training and support for the effective launch of marketing programs to the field sales and sales leadership teams, and communicate results regularly

  • Track and analyze the effectiveness of marketing programs utilizing systems and tools including Salesforce and Marketo to adapt and optimize programs

QUALIFICATIONS

  • Be a highly motivated and experienced marketer with a passion for field marketing, brand-building, partner strategies, event planning, and demonstrated ability to plan and execute marketing campaigns and/or partner marketing programs

  • 5+ years experience in B2B technology field marketing

  • Hands-on experience in event planning including event strategy, goals and execution.  This experience should include managing 3rd party vendors to deliver creative and impactful local events, trade shows and large user conferences

  • Demonstrated ability to build highly effective working relationships with sales and marketing to execute programs that had a measurable impact on pipeline growth

  • Strong business strategy and analytical skills.  You should be comfortable explaining what metrics are needed, why and how you would get the data to support them

  • Excellent communication abilities, organizational skills, high-energy and a readiness to try new things

  • Proficient with marketing tools, including CRM (Salesforce) and marketing automation (Marketo)

  • Bachelor’s Degree in Business, Marketing or a related field from an Accredited College or University is required

LOCATION

Headquarters in Hopkinton, MA.  Remote work situations will be considered for this role.

REPORTS TO

This position will report to the Sr Director, Demand Generation.

About PrismHR

PrismHR builds HR software that empowers human resource service providers to deliver world-class HR, benefits, and payroll. PrismHR software is used by more than 300 HR outsourcing providers, delivering HR services to more than 88,000 small and medium-sized businesses (SMBs). That means that more than 2.2 million individuals who work for those companies get paid via PrismHR technology.


PrismHR is an EO/AA/VEV/Disabled Employer
Diversity Candidates are encouraged to apply

Location: Marketing in Hopkinton, MA
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